Ethical Fee Increase 10 Day Challenge

When Irene tells them that she charges between $300-$800 for a single session of

Active Myofascial Therapy...

(non-insurance), they're a bit shocked.

This Ethical Fee Increase challenge will finally teach you

how to charge fees that may be a bit shocking...

but... totally worth it!

(NOTE: We're not talkin’ about a teeny $20 per session increase.)

Of course, we don’t know your clinical ability or expertise,

but it's clear many therapists are sadly losing thousands of dollars each month due to undervaluing their top skills, knowledge, and expertise.

Luckily, through this program, you can finally take the steps

to charge premium fees and ethically put more income

in your pocket every month based on the value you deliver.

I wonder …

What would change in your life if you were one of

the most expensive providers in your city?

(Someone has to be -- why not you?)

• You know your clients receive amazing value from their sessions with you, and deep down, you know you should charge more?

• Even though it might be scary, are you excited to generate more revenue by giving yourself an Ethical Fee Increase?

• You want a simple, fun program in an innovative format that will motivate you to rush to open each day’s email?

• Are you willing to take thoughtful action on the easy instructions, insight, brain prompts, and inner thinking you'll receive every day?

We'd be honored to teach you how.

Too many terrifically skilled therapists KNOW they should raise their fees much higher ...

but either don’t know how to decide on a fair price...

Or are they too nervous that their clients won’t think the higher fee is worth it.

I bet you deserve a raise.

Like Goldilocks -- Your new fee can't be too high or too low -- it must be set at exactly the best ‘sweet spot’ price.

Let's raise your fee in just 10 Days, to the 'just right' rate.

No more wasting weeks in drawn-out courses.

And, no more crying each month when you look at your bank account.

You'll be thrilled seeing happy clients book and rebook, appreciatively paying for your sessions.

The Ethical Fee Increase is a 10-day Challenge
follows Irene's R.U.N. framework:

“R” is for Research and Inventory.

Have you ever spied on how much the ‘others’ charge?

This is different! Once you've gone through the program, you'll see we don't really care what our 'competition' may charge...

You will understand that what makes you unique will truly be congruent and in full integrity with higher fees.

“U” is for Uncovering Limiting Beliefs and Understanding Thoughts around $$.

Most of us have past history or family & cultural ‘stories’ we tell ourselves.

Plus, throw in some "Imposter Syndrome”, and well… it’s a mess that keeps us small.

(Good news: We’ll clear this for you.)

“N” is for Numbers. (No hard math)

Your basic numbers need to all fit together in your business.

Irene doesn’t teach from a place of “How much do we NEED to charge?”

Instead, it's about “How much do I WANT to charge?”

Radically different mindset = different income level.

This program will help you focus on the single session you want to sell the most.

(Your single session can be a specific length of session, like 1 hour, or a certain type of session, like guided meditation or a pain relief session. )

CHALLENGE DETAILS:

Each guided exercise is based on neuroscience to help you find the ‘perfect’ fee based on your skills, experience and the value you deliver to your clients.
We use a bit of FaceBook to track specific milestones.
The "Ethics Police" are tough cookies about enforcing the 10-day sprint EFI "laws" and want to see everyone make it to the finish line!

What If My Clients Can't Afford The New Fees?
I know the frustration. This is why we leverage your expertise and skills (and a secret sauce I’ll share with you) to help attract more high-value clients who can easily afford your new rate and see the tremendous value they’ll receive.
What About My 'Long-Time' Clients -- I don't want to piss them off?
You’ll know precisely what to do with your ‘legacy clients’ --the people who’ve been seeing you for ages and are maybe even still paying your introductory fee from 10 years ago ;). It's nice you want to honor them, and you'll learn exactly how to reward them, without compromising yourself.
How Will I Quote My New Fees, Without Stumbling?
We’ll explore how to quote your new higher fee with both existing clients AND new clients so it feels smooth and genuine (even if you’re a bit nervous at the beginning)

When you have the RIGHT attitude and mindset, it takes the weight and pressure off of you to do it ‘perfectly’.

Quote your fees with respect and leadership to create a wonderful start to your client relationship. When they truly see you as the expert and you can deliver value, your sessions should be worth every penny and minute.
“Irene, is it really possible to add an extra $50, $100, or more to my single session fee?”
PROBABLY.

I’ll lay it all out for you so you see what your clients are really buying from you.
(they're not just buying your time, modality, or service)

The last thing you, your clients, or I want is for them to complete their session with you and think, “hmmm… that wasn’t worth it.”

Instead, we go for what I lovingly refer to as the "OMGTWSWI fee"…

we plan to WOW them every time, so they walk away thinking, "Oh My Gosh, That Was So Worth It!"

(And remember, a client doesn’t only invest their money into working with you -- they also invest their time, which for many higher-income people is more valuable than money.
How Will I Know What My Higher Fee Should Be?
We will explore how you not only ‘feel into’ your gut or heart to choose a price that is a stretch but is more than equal to the value your clients receive.

You'll become crystal clear on the value of your sessions, so you can feel 100% confident in quoting your new fee.
What If I'm Just Starting My Practice?
This might be the best program to join so you can structure your fees based on the best variables rather than just guessing what you think your fees should be based on what other people are charging in your area.
What if I Don't Work In A Wealthy Area?
A lot of people wonder if their area can afford to pay higher fees, since it feels like 'everyone' is searching for bargains. But, we've found that if you're in an area where people are going out to dinner, driving newer cars, and spending money on non-essentials, there will be people who can afford to pay your new premium fees.

OPTION #1)

Ask for your full payment back but only if you honestly didn’t feel the value of the EFI training was worth at least what you paid. (of course, we hope this doesn’t happen, and we trust you’ll have integrity and ethically not join the Challenge just to ask for a refund.)

OPTION #2)

'Use your tuition to "Pay it forward" so we can continue to offer this program to future therapists and clinic owners, so they can also receive the valuable insight and fee-raising strategies that will continue to put more money in your pocket every month, going forward.

OPTION #3)

Apply your enrollment fee amount towards a private 1-to-1 coaching call with Irene to talk about your fees. The call will help you be sure your fees are solid, so you’re not leaving money on the table while being sure your clients are happy to pay you.

(Or you may choose to apply your enrollment fee to enroll in either Irene's clinical rehab method of Active Myofascial Therapy

, the stress and tension-relief training of Diamond Active Massage

, or any of her business coaching programs or VIP support.)

CHEERING YOU ON!

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I understand that this program does not include any guarantees of specific results, income, or revenue increases. Any examples or case studies provided are for illustrative purposes only.

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